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Biba remains one of the most evocative names in British design history. Founded as a mail order business by Barbara Hulanicki in 1964, and soon expanding into its own retail premises, it pioneered a new style, mixing the contemporary with Art Nouveau, Art Deco and the golden age of Hollywood, dressing itself in the richly luxuriant colours of a bygone time. In the years up to its spectacular crash in 1975, it played a key part in making London the most fashionable city in the world. And in its final glorious incarnation in Kensington High Street, as the first new department store to open in the capital since the War, it created a potent myth that lives on even amongst many who never experienced it.